Exhibition concept

Lobby and Lounge is an innovative new boutique-style event, focussing on hospitality design - the decoration of hotels, restaurants, coffees, bars, clubs, offices, entertainment venues and public areas.

Over 3 days, Designers, Architects, Interior decorators, Managers and Owners, will identify with the latest ideas, techniques, products and solutions that will enable them to gain a competitive advantage over competitors and provide the best environment for their customers. |

More than 300 exhibitors and 5000 professional visitors are expected from Italy, France, Germany, UK, Switzerland, Belgium, Spain and Eastern Europe, for Europe’s first ever event dedicated to HOSPITALITY DESIGN & BUILD.

Market trends

Design is the second key element after location in the growth of the hospitality sector. The boutique hotel concept has become synonymous with contemporary quality for non-standardised hotels with a limited number of rooms, and personalised service.

The number of boutique hotels has grown from 4 to 14% of all hotels in just 5 years, and as a concept has delivered by far the greatest ROI. These results are inciting big hotel chains to follow the example with more personalised and individually design interiors for hotels. And now, design features have dropped from just being the domain of 3 and 4 star hotels to reach more and more 2 star hotels.

It does not stop there… Restaurants, Clinics, Hospitals, Leisure Centre, Gymnasiums, Lawyers Offices, Clubs, Government buildings….. the drive is on to provide a more hospitable design for customers, staff and visitors.