Why
exhibit?
Lobby & Lounge provides a unique chance
to meet buyers and specifiers in hospitality
design, from all over Europe, in one
place, at one time. You can meet some
of these visitors in the various shows
occuring in Europe today, but only at
Lobby & Lounge in such quantity, as
it is the only truly European exhibition
focussing exclusively on hospitality
design.
The exhibition won the very early support of leading visitor associations and magazines because they have spotted its added value for their members and readers. The list of supporting visitor associations and magazines will of course increase tremendously during the year.
How do we deliver the visitors?
Our visitor marketing campaign
will cover all the European countries
with no exceptions. Geneva provides
a unique ease of reach from all over
Europe. Our campaign will include: -
Trade magazines advertisements and invitation
inserts - Articles and editorials in
leading trade magazines - A direct mail
campaing to over 140,000 visitors in
Europe - Active marketing campaign of
all supporting visitor associations
- VIP club to attract the big buyers
- Phoning campaign for VIPs - Leading
conferences, features and awards - Free
of charge pre-set meetings during the
show between venue owners and specialized
interior architects - Web marketing
and e newsletter - Public relations
and communications
Our campaign will focus on the two major categories of visiting professionals: interior architects and designers, and venue owners and managers.
Furthermore, Lobby & Lounge offers a unique feature of interactiveness between exhibitors and visitors of course, but also between the different categories of visitors as well. Through the different events and networking, visiting venue owners and managers will meet and exchange with visiting interior architects and decorators.
